Fast Track Digital Marketing course (Powered by Econsultancy) is here again in Bangkok. With this 2 day digital university, we’ll introduce you to the essentials of a wide range of digital marketing and e-commerce staples.
- Intensive 2-day course covering a complete over view of digital marketing
- Learn to build powerful online strategy and review best practice case studies
- Understand the digital marketing spectrum from Social Media, Paid search, SEO, e-mail marketing, to mobile marketing
Date: 28 – 29 MAY 2014
Venue: Novotel Ploenchit Bangkok Hotel
Time: 9.00 AM – 5.00 PM
Fee: 24,610 Baht / Pax
Early bird : 10% off within 16 MAY 2014 only 22,149 per person
Contact: Mobile phone 094 464 7130 Maneerat (Kwang)
This 2-day program is designed for professionals who have basic to intermediate understanding of digital marketing. It covers the key considerations for digital marketing, how to build a great online strategy and assesses what the future has in store. You will learn the various customer engagement channels (like Facebook, Twitter, YouTube, etc), customer acquisition tools (like paid search and SEO) and how to integrate them into your marketing strategy.
Who should attend?
Marketers, senior managers and business owners who want to understand the impact of digital marketing on their business.
How will I benefit?
Upon completion of this course, you will be able to:
- Understand how to integrate online marketing to your overall marketing strategy
- Use customer engagement channels, like social networking sites, for customer relationship
- Leverage online customer acquisition tools like paid search and SEO
- Evaluate your current online strategy, measure and analyse future online marketing tactics
What will I learn?
This robust 2-day course contains 4 main modules, and includes real life case studies and relevant role plays for you to work through.
- Setting the Stage
- The digital marketing landscape
- The new marketing paradigm
- Knowing your customers online
- Your website and web usability
- Online measurement and analytics Customer Engagement Channels
- Social Media Marketing – how to do it right
- Geo-location – are you ready?
- Mobile marketing – key considerations for effective use
- Group Purchasing – just a fad or a long term tool? Customer Acquisition Channels
- E-mail marketing – considerations & best practices
- Paid search – how to leverage this powerful tool
- Search Engine Optimization (SEO) – how to do it better Integration
- How to build your dream online strategy
- Key integration considerations
- The future of digital marketing, and further reading
Kornnikar Kleebkaew – Co-Founder and Managing Director of Sharpener Company Limited and Econsultancy Trainer
Kornnikar began her career in digital advertising at Siam2You Public Company Limited, one of Thailand’s leading web portals at the time. Then resumed her career to Mindshare, leader in world-class marketing and communications. Here she assembled a team to develop advertising plans with digital applications for clients such as Unilever, Nike, UIP, Naturegift and Rangsit University.
In 2009, Kornnikar became Vice President of the Alternative Channel Marketing Department at TMB before moved to L’Oreal Thailand, as Digital Marketing Manager handling advertising and digital communications for multi- brands in the L’Oreal Thanland product portfolio.
With 10 years of solid professional experience behind her, Kornnikar has launched her training company named Sharpener Company Limited to lends her expertise as a trainer to individuals and organisations who share her passion for digital advertising.
For any queries please contact firstname.lastname@example.orgEconsultancy is a global independent community-based publisher, focused on best practice digital marketing and ecommerce, and used by more than 240,000 internet professionals every month.
Our hub has 100,000+ members worldwide from clients, agencies and suppliers alike with over 90% member retention rate. We help members build internal capabilities via a combination of research reports and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking.
For the last 12 years, our resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practice and innovation.
Econsultancy has offices in London, New York, Singapore and Dubai and we are a leading provider of digital marketing training, insight and best practise. We provide extensive custom training in the U.S, Middle East, Europe and Asia. We trained more than4,000 marketers and ran in excess of 200 public training courses in the last year.